The Investing World Has Changed… It’s Time to Reinvent How You Build Wealth
(Introduction)
“Here’s to the crazy ones…”
So begins the iconic Apple ad that ran on a near-constant loop between 1997 and 2002.
Many people attribute those words to Apple’s visionary founder, Steve Jobs. But in reality, they were written by Rob Siltanen, a copywriter at the ad agency Chiat\Day.
At the time, Apple was floundering. Competition had flooded the home computing sector. It was no longer considered “cool” to own a Macintosh. Jobs had been ousted… and reinstated.
The company was still a year away from introducing its revolutionary all-in-one computing system, the iMac. But time was of the essence. And so, after auditioning numerous agencies, Jobs settled on Chiat\Day to help reshape Apple’s image.
The pitch was simple. It boiled down to two words…
Think different.
[Screenshot: Apple “Think Different” Campaign]
Jobs knew right away that it was exactly the messaging Apple needed.
He was right.
Within months of the campaign launching, interest among young professionals and creative types surged. Apple reported its first profitable quarter in nearly two years.
“When the ‘Think Different’ campaign launched, Apple immediately felt the boost despite having no significant new products,” Siltanen said. “Within 12 months, Apple’s stock price tripled.”
The clever campaign completely shifted Apple’s trajectory. But it’s those two words at its center that you should ponder as you read this month’s issue of Manward Letter. They may just change your fate as well.
Think different.
It isn’t always easy to do. But at Manward, we’ve long preached that when you do what everyone else is doing… you get what everyone else is getting.
It’s been one of our guiding principles since day one.
Think Different
Take our Modern Asset Portfolio, for example. It flies in the face of conventional market “wisdom.”
Its title even cheekily references modern portfolio theory, the overhyped investment model followed by most money managers.
Pity it was developed in 1952… decades before the invention of popular instruments like stock options and ETFs… and more than half a century before the launch of Bitcoin.
Throw in the advent of the internet… quantitative easing… high-frequency trading…
The investing world has changed a lot.
Our strategy must change as well.
We need to think different.
That’s why, unlike some of our stodgier peers, Manward has been willing to embrace cryptocurrencies like Monero (XMR), which has soared more than 40% over the past year.
And it’s why we were quick to seize on the fast-growing opportunity in security tokens with Manward Novus.
This month’s issue continues the theme…
From Andy, we have a classic tale of two investors who refused to accept the status quo and wound up changing Wall Street forever… plus a fresh stock pick that proves it’s never too late to reinvent oneself – even for a century-old company.
We’re also excited to introduce you to a man who’s been at the heart of our business since the beginning… but had never stepped into the limelight until now. He’s going to show you how a shift in thinking – and an oddball trading strategy – recently helped him achieve a 100% win rate.
And lastly, Joel rounds out the issue with a look at what our Founding Fathers might say if they saw the mess in Washington right now. He’s calling for fresh approaches on all fronts. We have no doubt you’ll be nodding along.
It’s all part of our pledge to always think different.
We wouldn’t have it any other way.